During their second year students start to feel the pressure of their professional life. They start to understand all the different decisions they need to make and how competitive it's. They start to be exposed to professional environments where they have a boss and not a teacher and what that means... They feel scared, overwhelmed and distracted. Some teachers think students aren't paying attention because the lectures are boring or they are uninspired...but might not be the case.
Quotes from 20+ students enrol in Marketing course in Melbourne, Australia
"in terms of the information that has been given from each subject, it’s actually really just basic. It’s basic but it doesn’t really relate to digital marketing, like how can I apply it, to my lifestyle or with social media. It’s more like here’s the theory, apply it to this, and have an example. It’s just like school, you know, going through the motions of learning. So there’s not much about how it all applies to digital marketing."
" the uni as a whole can encourage 'think for yourself'; like self-development, get out of your comfort zone. But in terms of what to do, I guess just provide those opportunities, and like have classes on how to present and how to write, or how to negotiate, and those kinds of things like those essential business skills. How to communicate, and do teamwork, and how to delegate, and leadership, I think leadership skills are very important"