Imagine that you have seen video, pictures, and reviews of a country, but have yet to visit it in person. You gather all the essential items, including your nerves, and finally make a trip. On arrival, you are not greeted with hospitality by the locals and the language spoken is foreign to you. As you navigate around the country, you are constantly driven off course by obstacles and find yourself frequently lost.
This is what visiting a school is like for many parents.
We make assumptions that parents understand the world of education because we post announcements on the school website, or send an email. What we often lack is hospitality and don't invite parents into our space and help them navigating the territory.
A solution is for a school to create a travel guide about school for parents, host an excursion day with parents shadowing a student, and then select a night that students and parents can showcase a project that was completed together.
*A good resource is the Shadow A Student Challenge, which is Feb. 25-March 8, 2019. https://www.shadowastudent.org/
I created a "Welcome" bumper for a video using Adobe Photoshop and After Effects. You can download the video, as well as the Welcome text, here: https://goo.gl/wYQRj1
Use the text and put a Google map of your school in the background. You can layer it using Photoshop or https://pixlr.com/