Ron Berger provides an approach for building an "ethic of excellence" and "culture of craftsmanship" in the classroom.
Ron Berger offers routines an an approach to building a "culture of craftsmanship" among students. This is focused on the "quality" of work, but could likely be remixed to guide a "culture of innovation."
Information about Ron's book is available here. I have previously written a summary of my learnings from the book here: An Ethic of Excellence – Five Takeaways.