Common Sense, Digital Bytes: Online Tracking Unit

Making students aware of the number companies that track ALL online activity and the concept of filter bubbles aka personalized content.

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This Digital Byte, Online Tracking, from Common Sense informs students about the reality that there are a variety of, and numerous companies and entities that track everything that you do online. After this lesson, some people installed the ghostery app and/or chrome extension which shows in real time, the sites that latch on to you when you visit a page.

This unit also brings up the concept of "filter bubbles" which shines a light on how personalizing content and the algorithms of the internet end up filtering many aspects of online interactions from advertising content to what pops doing a regular search. In several discussions, this phenomenon was highlighted as having a potentially powerful impact of keeping and/or changing people's opinions in many things, especially politics.


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