In this model, teachers could leverage student technology teams to create content and spread the word about digital citizenship concepts through a student driven PR campaign. The "what" is truly up to the students. It could be anything from a HyperDoc activity, sketch notes, google drawings, PR commercials using iMovie/Clips/Shadow Puppet, short stories, surveys, etc.
Digital citizenship is an ever-growing topic - the relevance and importance is something we cannot overlook. However, to empower our students to learn about it, we need to incorporate student choice and voice - not just develop a stand-and-deliver curriculum.