Student Driven PR Campaign

Leverage student creativity to produce a PR campaign about digital citizenship.

Photo of Erin Bigler
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In this model, teachers could leverage student technology teams to create content and spread the word about digital citizenship concepts through a student driven PR campaign.  The "what" is truly up to the students.  It could be anything from a HyperDoc activity, sketch notes, google drawings, PR commercials using iMovie/Clips/Shadow Puppet, short stories, surveys, etc.  

Digital citizenship is an ever-growing topic - the relevance and importance is something we cannot overlook.  However, to empower our students to learn about it, we need to incorporate student choice and voice - not just develop a stand-and-deliver curriculum. 


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Photo of Greg Lau

One of the best ways to learn is through involvement and engaging with the world around, applying what's been learned. Helping students to be stewards on a major social issue makes it all the more memorable and impacting.

I'm thinking about how to get the students to feel more passionate about the topic, or how to help them realize its importance. I think their own passion and "fury" will fuel their campaigns more.

Your idea opens up to a lot of possibilities.

One thing I'd like to ask is: What is primary result we are seeking to achieve with this idea--as in, is the primary impact focused on the students or the impact they achieve on others? Or at least, what is the ratio? What I mean is, if we're mostly concerned with the students being impacted and not so much concerned with effectiveness of their campaigns, the dynamics of the approach and methodology for this idea would be different than if let's say, the focus were heavily on the achieved impact on the audience targeted by the campaigns.

Photo of Erin Bigler

I think my primary focus would be on the students and the creative process they go through in designing their own messaging. It seems that a lot of our current Digital Citizenship content is consumption-based (ie - read a powerpoint, watch a video, etc.). In other words, awfully boring. I think the best learning occurs when students apply their knowledge in student driven, creative ways. The impact their message has on the community is just an added benefit. However, at the secondary level, evaluating their PR campaign could be a great added element to the process. I'd have to think about what evaluation looks like for the students....I suppose it would depend on what they decided to create.

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