What you share online says a lot about you-- gain some control by developing a personal brand.

Students develop a personal brand to build a positive presence online.

Photo of Samantha McMillan
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 Everytime you post something online, it can be permanently traced back to you. What do you want your online presence to say about you? Your online presence is your personal brand. Your brand is your reputation. It’s your calling card. It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it--online.  Check out this activity that helps students design a personal brand. 



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Photo of Greg Lau
Team

I love how this includes an approach to self-reflection, which amplifies the realization of the importance of the personal brand and how it impacts "you". Golly, I might have to try this one for myself too! By clarifying one's personal brand, I think it causes one to be more consistent (and positive) with how they interact with others. IT would be great to follow up with students in the future to see how they've evolved their brands or how mindful (or not) they've been as a result of having PB clarification.

Photo of Samantha McMillan
Team

Hi Greg. Yes! I see the same students over several years and it would be a powerful exercise for them to come back to their brands each year to reevaluate.

Photo of John Faig
Team

Maybe have peers provide feedback. It is one thing for students to have (or aspire) to a brand. It is another to have that brand accurately reflect them.

Photo of Samantha McMillan
Team

Hi John. I agree. I'm thinking of evaluating existing student posts on social media to see how they are being received by others.

Photo of John Faig
Team

You may also want to consider students posting a comment to a blog post that you create. Although this may be my own personal lens, how people respond to posts is even more revealing than social media profile information.

Photo of Patricia Smeyers
Team

This is great. This goes along with a project I did in grad school. Reputation Management Plan. https://www.haikudeck.com/digital-footprint-education-presentation-57f9f7e7ca
I created this on Haiku Deck, which the kids might like to do as well along with the project you already have so well in place.

Photo of Samantha McMillan
Team

Hi Patricia-Thanks for sharing. I love this idea and it reminds me of this project: Digital Citizenship Iron Chef Edition by a colleague: http://www.teachingabovethetest.com/2018/04/digital-citizenship-ironchef-edition.html

Photo of Dalton McCurdy
Team

This is an awesome idea. And I love how the lesson provides opportunity to self-reflect and consider personal values as well as pushes you to think about how you might brand your "essence". I feel like this is something we could all benefit from :)
I wonder if a next step with this could be to have brands "merge" and have students consider what strengths/values they bring to a group setting as well what part of their brand they should highlight to bring out the best in a partner (If Amazon and Starbucks merged, what would each bring to the table?) Could be a really cool exercise around collaboration.

Photo of Samantha McMillan
Team

Hi Dalton. I love that idea! I am working on a project where students find strengths in different areas--activity, learning, and relationships. That way--students can see where their strengths and can apply them to a group setting.

Photo of Paul Kim
Team

Hi Samantha,

First of all, thanks for participating in this collaboration between the Teachers Guild and ISTE. We really appreciate your contributions!

We’re in the last week of the build phase of the challenge on digital citizenship so it’s time to fine tune your idea before final voting begins next week.

Here are some things to consider as you continue to build on your idea:
- is your idea clear and will it inspire action from other teachers?
- would it be easy for a teacher to incorporate your idea about digital citizenship in their classroom?
- does your idea include some component of research and are there shareable resources?
- is your idea student-centered and does it promote agency?

Thanks,
Paul

Photo of Paul Kim
Team

Thanks for sharing the details of this lesson Samantha! The graphical end product is awesome. I wonder about how to expand it over a year or four years of high school.