What you share online says a lot about you-- gain some control by developing a personal brand.

Students develop a personal brand to build a positive presence online.

Photo of Samantha McMillan
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 Everytime you post something online, it can be permanently traced back to you. What do you want your online presence to say about you? Your online presence is your personal brand. Your brand is your reputation. It’s your calling card. It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it--online.  Check out this activity that helps students design a personal brand. 


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Photo of Greg Lau

I love how this includes an approach to self-reflection, which amplifies the realization of the importance of the personal brand and how it impacts "you". Golly, I might have to try this one for myself too! By clarifying one's personal brand, I think it causes one to be more consistent (and positive) with how they interact with others. IT would be great to follow up with students in the future to see how they've evolved their brands or how mindful (or not) they've been as a result of having PB clarification.

Photo of Samantha McMillan

Hi Greg. Yes! I see the same students over several years and it would be a powerful exercise for them to come back to their brands each year to reevaluate.

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